LUX DXB
Brief
LUX DXB, a leading brand in luxury experiences, entrusted us with creating a comprehensive brand style guide and a membership giveaway platform that reflects their mission to make luxury accessible to all. Our goal was to build a cohesive visual identity that resonates with their high-end audience while also creating an engaging platform to drive customer interaction.
Solution
We developed a brand style guide that encapsulates the essence of LUX DXB—modern, vibrant, and inclusive. This guide laid the foundation for all brand touchpoints, ensuring consistency across all communications, from the website to social media and promotional materials. Alongside the style guide, we designed and implemented a user-friendly membership giveaway platform that allows users to easily engage with the brand, reinforcing LUX DXB’s commitment to luxury and accessibility.
https://www.youtube.com/watch?v=_6HfHffqAMM
Outcome
The result was a unified brand presence that effectively communicates LUX DXB’s values and vision. The brand style guide has been instrumental in maintaining visual consistency, while the membership platform has enhanced customer engagement, driving brand loyalty and increasing participation in luxury giveaways. The project successfully positioned LUX DXB as a leader in the luxury market, making their offerings more accessible and desirable.
